Hepsiburada was founded in 1998 and launched its e-commerce platform in 2015. It has grown rapidly and is Turkey's leading online shopping platform. It was listed on the Nasdaq in the United States in 2021. It is the first and only Turkish company to be listed on the Nasdaq.

Introduction to Türkiye’s e-commerce market

Internet coverage in Turkey reaches 74.3%   ; Smartphone penetration is 51.8% and is expected to grow to 69.5% in the next four years   Online shopping is well developed, with the proportion of the population shopping online reaching more than 65% , and the mainstream e-commerce consumer group aged 15-64 accounting for 67.1% . Online shopping categories are mainly shoes and clothing, electronic products and personal care products. The most popular electronic product brands include Huawei, Xiaomi, Meizu, etc.; In addition, Turkish female consumers pay more attention to fashion, and Chinese textiles and accessories are also very popular.

Turkey's e-commerce transaction volume soared to 381.5 billion Turkish liras (about 25.87 billion U.S. dollars) in 2021, a year-on-year increase of 69% . It is expected that by 2022, the transaction volume of e-commerce will exceed 560 billion liras ( 38.22 billion U.S. dollars). The size of the e-commerce market will increase by an average of 14.59% per year during the period 2020-2025 , and it is expected to reach the first place in the world in the field of retail e-commerce at the fastest speed, showing a rapid development trend. It is expected that the size of the e-commerce market will reach 460.2 billion U.S. dollars by 2025. At the same time, Turkey's per capita GDP in 2022 is very close to developed countries such as Spain, the Netherlands, and Portugal, ranking 49th in the world, reaching 30,200 U.S. dollars. It is located in Asia, but has a European model economic strategy.

About Hepsiburada

Hepsiburada has more than 32 million unique users, 200 million monthly visits, 25 million platform app downloads, more than 30 million platform products, and a 97% brand awareness in Turkey. In 2021, Hepsiburada's annual sales will be 24 billion Turkish Liras (approximately equivalent to 1.6 billion US dollars).

Hepsiburada's business will cover 19 countries in Eastern Europe, the Middle East and Africa, and currently has three national sites open: Türkiye, Israel and Azerbaijan.

Like other major mainstream platforms, Hepsiburada has its own ecosystem after it matures. Hepsiburada has created a super ecosystem that covers everything from platform services to logistics supply chain to value-added services. A complete ecosystem is an advantage that Hepsiburada is proud of. As Turkey's largest e-commerce platform, it has built Turkey's largest e-commerce warehouse, has its own logistics distribution, and has invested heavily in last-mile logistics, achieving same-day delivery in Istanbul (the capital) and some other cities. On the other hand, Hepsiburada also has a payment system similar to Alipay, Hepsipay, to solve the payment problem of Turkish e-commerce. Through brands such as HepsiJet, HepsiExpress, HepsiPay, HepsiAd, HepsiFly, and HepsiGlobal, seller support services such as logistics payment and promotion allow sellers to expand the market more easily.

Hepsiburada best-selling product category introduction

Hepsiburada Seller Registration Process

1. Fill in the application form for Hepsiburada to enter Green Pass

2. A ZiNiao operations manager will contact you to send the application materials you need to fill in and submit, and guide you to complete the filling and preparation of the materials ( please be sure to add WeChat )

3. The Zi Niao operations manager will submit the application materials to the official manager, and the review time will be about 3 to 7 working days

4. After you open the store, there will be a 1v1 docking group. The Zi Niao operation manager + official manager will guide you to familiarize yourself with the platform and learn how to put products on the shelves.

The official manager will share hot-selling data, demand lists, promotional information and other content in the group from time to time.

Documents to be submitted: Business license + application form + authorization signature certificate + seller agreement

Mainland China: Business license documents

Hong Kong, Macau and Taiwan: Business registration number and company registration certificate

*One set of company information can register up to 2 stores (email address and store name need to be changed)  

Hepsiburada Seller Registration Requirements & Payment Cycle

0 threshold, 0 requirements

You need to have a Payoneer payment account and complete the binding of the payment account as soon as possible after applying to open a store (currently only this payment method is supported)

Payment cycle: For successfully delivered orders, payment will be made every Wednesday. Minimum payment amount requirement: >20USD

Hepsiburada Platform Fees

• The seller needs to bear only the first-leg freight
• The final freight and sales commission are borne by the end consumer (buyer)
• No registration fee, monthly rent, annual fee, advertising fee, activity fee, deposit, etc.

For example, suppose you plan to sell T-shirts, the cost is $5, the domestic first-leg shipping fee is $2, and the expected profit is $3.

The final price is 10 USD, so after the T-shirt is sold, the platform will pay you 10 USD. The platform will add the final freight + import and export customs clearance fees + platform service fees, etc. to your price, and display the final selling price on the front desk. Other fees are charged directly to the buyer and will not be charged to the seller, which is similar to the supplier model.

Hepsiburada Logistics

First-leg logistics: Officially designated We World Express (WWE) logistics - with collection points in Shenzhen and Hong Kong

Final logistics: Hepsiburada is responsible for customs clearance and delivery. All fees are calculated and prepaid by the platform and charged to the buyer when the order is completed.

Lead time: 3 days

Logistics providers can provide warehouse preparation services such as order pasting and order splitting and order consolidation (for a fee). Sellers do not need to stock up on goods and can ship one piece at a time.

Logistics time from WWE to end consumers: 5-8 working days

Reverse Logistics (Returns)

• Authorized to be collected by WWE's distribution point in Türkiye and returned to Hong Kong, China (shipping and customs clearance costs are borne by the seller)
• Authorize your third-party warehouse/logistics provider in Turkey to pick up the package and handle it yourself
• Authorize the platform to destroy

Hepsiburada Prohibited Items List

A more detailed list of prohibited items (10 pages) can be obtained by consulting the Zi Niao Operations Manager.

Hepsiburada Development History

Hepsiburada is a subsidiary of Dogan Online Holding Group, a leading internet and digital media company in Turkey. The company was founded in 1998 by five people working in a studio apartment in Istanbul, and initially specialized in online orders for IT hardware and delivered it to customers. The company later continued to expand its product categories starting in 2000 , gradually developing into today's Hepsiburada.

Today, Hepsiburada is the largest e-commerce platform in the EEMEA region ( Eastern Europe, the Middle East and Africa ) and the fastest growing e-commerce platform in Europe, with more than 17 million different products covering more than 35 categories, from clothing and beauty products to automotive supplies and electronics.

Hepsiburada.com currently averages 200 million total monthly visits and 32 million monthly unique visitors from Turkey, Eastern Europe, Africa and the Middle East. Hepsiburada's cutting-edge technology and logistics infrastructure supports its customers, bringing innovative services in last-mile delivery to customers while enabling platform sellers to participate in Turkey's booming digital economy.

Hepsiburada also has the largest and most advanced warehousing infrastructure for e-commerce operations in Turkey, with an operating center covering 100,000 square meters, accommodating more than 250,000 products and shipping more than 2 million units per month.

Hepsiburada is a passionate supporter of entrepreneurs from underrepresented regions and populations. It proudly works with women-led businesses and women suppliers across Turkey, promoting and supporting women entrepreneurship through various opportunities, leveraging its significant influence in the e-commerce market to connect women-led businesses with markets that would otherwise be inaccessible to them.